Branding that stands out and builds trust.

What up y’all, I’m Russell. I ask the right questions to get to the essence of your project. We’ll work together to make branding that’s truly you.

2-D frame by frame animated portrait of Tulsa, Oklahoma brand designer Russell Wadlin

“Russell has that rare ability to design, write, strategize and market—to the point where he sort of renders all the other positions in an agency useless—not even kidding.”

Kevin Freidberg • 7secondwebsites.com

I’m a designer from Oklahoma that specializes in branding and brand identities.

  • Branding is everything you do to influence your reputation. Typically, that includes logos, identity systems, brand messaging, brand guides, etc. Sometimes the stuff I can do is called art direction, creative direction, brand strategy, brand design, design thinking, design strategy, etc. Basically, I’m a creative problem solver and I ask a lot of questions.

  • I don’t treat creativity like a black box. I have a process and it requires client collaboration. But don’t let that scare you. Here are some words that people have used to describe me: active listener, clear communicator, patient, easy to work with, constructive, open to criticism, dedicated, transparent, honest, stress free, forward-thinking.

    We will make something awesome together.

  • I’m dedicated to my clients and their projects. So I only work with a few clients/projects at a time. Availability is limited to make sure each client/project gets the attention they’re entitled to.

    Hit me up to see when you can get on the schedule >

  • I’m Russell Wadlin. Born and raised in Tulsa, Oklahoma. Lover of bikes and branding. I’ve done a lot of cool stuff. Stuff like jumping off of buildings, filming and editing BMX DVD’s, and sleeping under cars. But also stuff like designing in-house for a public health organization, leading brand projects for a big fancy ad agency, and working with awesome clients as a freelance brand designer & consultant. I’ve been at this for like, 15 years now. So I know some stuff.

“There were no big surprises along the way. Russell was thoughtful and calculated from beginning to end. He’s an active listener, a clear communicator, a problem solver, and patient. Russell was easy to work with, managed my expectations so well, and in the end, delivered a unique, creative product.”

Ashley Hudgeons • Thurmond Natural Gas Measurement

Here are some of the clients I’ve worked with


“Other people say they want to understand what I want, but they don’t put in the time or effort. Russell puts in effort up front because he wants to understand my vision and make it better.”

Lynnsey Childress • Discovery Lab

I write a weekly-ish email about the do’s and don'ts of branding. If you want to be awesome at influencing your reputation, you should sign up.

    When you do, I’ll send you a week of daily emails with the best stuff so far. After that, the messages go weekly. Unsub at any time.

    Not sure? Browse the blog >

    I love this so much…I love the way you articulated it…Really enjoying your content brother. Keep going.

    Jason Walker

    Russell, you are a vision…you’ve officially caught fire.

    Kevin Freidberg

    Boom! Loving this no bullshit approach.

    Rod Aparicio

    These emails are dope!

    Keonte Carter