Fractional creative leadership for cultural institutions.
Not a flaky freelancer. Not a bloated agency. Just the right-sized partner for organizations that want to do more with less.
“Other people say they want to understand what I want, but they don’t put in the time or effort. Russell puts in effort up front because he wants to understand my vision and make it better.”
Lynnsey Childress
Discovery Lab (Tulsa Children’s Museum) >>
Flexible creative leadership that’s actually affordable.
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Ongoing Creative Support
Like having a creative director, but affordable.
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Brand and Marketing Makeover
Finally look like the amazing organization you are.
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Exhibit & Environmental Design
Experiences that make people want to come back.
“Russell has that rare ability to design, write, strategize, and market—to the point where he sort of renders all the other positions in an agency useless—not even kidding.”
Kevin Freidberg
7secondwebsites.com
I help small teams make a big impression.
Heyyyy, I’m Russell. After 15+ years doing marketing and creative work across in-house marketing teams, ad agencies, and nonprofits, I've learned that small teams can do awesome things. But only when they have the right help.
Good creative shouldn’t be out of reach
You know this story.
Y’all need a clearer brand, better marketing materials, maybe some design for a new exhibit. So you either:
Hire a freelancer → They’re more headache than help
Find an agency → They want $50k+ and still can’t prioritize you as a client
Do it yourself → Y’all are already overcooked and drowning in daily tasks
But there’s another option: Me 👋.
Think of me as your creative wizard.
Not an employee (no benefits, no daily management). Not a one-and-done freelancer (I'm invested in your success). I'm like having a creative director on your team. But you only pay for what you need, when you need it:
A partner who understands the constraints of nonprofit and cultural orgs
Systems, tools, and templates that support your in-house team
A clear strategy and strong creative lens across everything you produce
Flexibility without compromise
“There were no big surprises along the way. Russell was thoughtful and calculated from beginning to end. He’s an active listener, a clear communicator, a problem solver, and patient. Russell was easy to work with, managed my expectations so well, and in the end, delivered a unique, creative product.”
Ashley Hudgeons
Thurmond Natural Gas Measurement >>