Fractional creative leadership for cultural institutions.
Like having a creative director on your team, but you only pay for what you need, when you need it.
“Other people say they want to understand what I want, but they don’t put in the time or effort. Russell puts in effort up front because he wants to understand my vision and make it better.”
Lynnsey Childress
Discovery Lab (Tulsa Children’s Museum) >>
Flexible creative leadership that’s actually affordable.
Brand & Marketing Makeover
Finally look like the amazing organization you are.
Ongoing Creative Support
Like having a creative director, but affordable.
Exhibit & Environmental Design
Experiences that make people want to come back.
Good creative shouldn’t be out of reach.
Professional branding and creative direction is insanely expensive. It’s a luxury afforded to organizations with big budgets or pro bono deals.
Cultural institutions like children’s museums are stuck in a creative services purgatory:
Hire a freelancer → They’re more headache than help
Find an agency → They want a ton of money and still won’t prioritize you as a client
Do it yourself → Your team is already overcooked and drowning in daily tasks
But there’s another option: Me 👋
Think of me as your creative wizard. A partner who understands the constraints of nonprofit and cultural orgs. Not a flaky freelancer. Not a bloated agency. Just the right-sized partner for organizations that want to do more with less.
Systems, tools, and templates that support your in-house team
A clear strategy and strong creative lens across everything you produce
Flexibility without compromise
“Russell has that rare ability to design, write, strategize, and market—to the point where he sort of renders all the other positions in an agency useless—not even kidding.”
Kevin Freidberg
7secondwebsites.com
I help small teams make a big impression.
Heyyyy, I’m Russell. After 15+ years doing marketing and creative work across in-house marketing teams, ad agencies, and nonprofits, I've learned that small teams can do awesome things. But only when they have the right help.
“There were no big surprises along the way. Russell was thoughtful and calculated from beginning to end. He’s an active listener, a clear communicator, a problem solver, and patient. Russell was easy to work with, managed my expectations so well, and in the end, delivered a unique, creative product.”
Ashley Hudgeons
Thurmond Natural Gas Measurement >>