Remember the kid in school that constantly changed styles?

It was kinda weird right?

I recently wrote about rebranding. Well, that kid is an example of a shitty rebrand.

High school cliques are like mini brand tribes. They wear the same clothes, like the same things, talk the same way, etc. So when someone switched teams, like from the rednecks to the goths, it was strange. Didn’t that seem weird to you?

A person bouncing from clique to clique seems unsure of themself. Like they don’t know who they are. Like they’re just befriending the group that can benefit them the most at that moment in their life.

It’s suspicious, so it’s hard to trust that kid.

And worst of all, they never really develop an identity of their own.

Hopefully, you see the connections here.

Don’t be the brand that bounces from rebrand to rebrand, riding trends, thinking that new colors or a new logo will fix your problems. You will never develop an identity or build trust that way.

After all, why should people trust a brand that’s unsure of itself?