What's more important: a good logo or a good brand?
A brand is not a logo.
A logo is not a brand.
It's totally possible to have a top tier award-winning logo and a brand that's shit.
For example, Enron. Enron was a shitty company that notoriously melted down but had a logo that was designed by one of the world's all-time greatest logo designers, Paul Rand.
It's just as possible to have a brand people love and a logo that's hot garbage.
For example... uh, well I can't think of anything quickly off the top of my head. But that also supports the point I want to make.
A good brand can carry a bad logo, but a good logo cannot carry a bad brand.
You're company is in 1 of these 4 categories:
Bad logo + bad brand = Oof, things don't look good for you.
Good logo + bad brand = Things don't look good for you with a cherry on top.
Bad logo + good brand = Okay, nice. But you should be embarrassed.
Good logo + good brand = Why are you even reading this?
Which one are you?
✌️Rvw
