Def drink the Kool-aid
Brand is reputation. It is an emergent outcome sculpted by nearly everything you do.
So why is "brand" and "branding" always siloed away in a Marketing Department?
Is the Marketing department the only department influencing the company's reputation? Does the Marketing department even have the most influence over the company's reputation?
Nope.
Think about this: If only one department is responsible for brand, then why should the other departments worry about it at all?
Your brand is your rep. Everyone has a hand in it so everyone should care.
You want everyone, all departments, drinking the branding Kool-aid. Your Marketing department can be the Kool-aid man busting through silos.
OH YEAHHHH
Sorry, that was dumb.
✌️Rvw
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