From first impression to reputation.
Written By Russell Wadlin
A logo is for identification, not communication. It doesn't need to tell a story (your branding should do that). A logo is simply an empty vessel for customers to store their experiences with the company. To potential customers, your logo can set a first impression. To current customers, your logo stores a reputation.
Sometime in late 2019, I started “fixing” some of the bad logos I come across in my day-to-day. I think I did two or three before I gave myself a personal project and challenge: to make 100 logos within a year. #100logosin2020 was born. Spoiler alert: I only made it to 50.
I recreated shitty logos I saw around town. I took ideas from The Office. I used a daily logo challenge for inspiration. I even made some graphics packs for a couple friends and clients. Here are most of the finished logos. I plan on writing about and sharing more images from some of my personal favorites in the future.
Agree or disagree? Hit me up and let’s talk about it.