Is customer service branding?
Yes.
Remember the peak-end bias?
The peak moment and ending of an experience have extra influence over your memory of the experience.
So, customer service might be the most underrated and least talked about aspect of influencing a brand.
Few things have more influence on a company’s lasting impression.
Because for a lot of you, the peak and ending ARE moments of customer service.
✌️Rvw
Like this post? Sign up below to get stuff like this sent to you inbox. I write weekly-ish about the do’s and don’ts of branding to help badass businesses stand out with style.
