Lead the witness

Forget that leading the witness often refers to a type of negative manipulation.

In concept, it's something your branding should be doing.

Branding helps shape your brand before people shape it for you.

So, does your branding plant the seed for what your reputation and lasting impression should be?

Or does your branding poison the well for what your reputation and lasting impression could be


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Rvw


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    Reader response to branding is a placebo

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    Keeping the main thing the main thing