You need a brand psycho
A while back I listened to a BMX podcast with a former BMX racer named Jason Richardson. This quick blurb about how a sports psychologist helped Jason's racing stood out to me:
“...I need certain things so that I can just be better focused and have a strategy going in so my brain's not all over the place."
It stood out to me because I thought, hey, that's pretty much what I say to clients:
“...your company needs certain things* so that it can just be better focused and have a strategy going in so your branding’s not all over the place.”
Now I'm not trying to say I'm equivalent to a sports psychologist. But I do want you to have your shit together and make it easier on you.
So, here are just a few of these "certain things" I think you need:
A brand strategy
A responsive logo suite
A visual branding system
A messaging system
A standards manual that puts it all together
Do you have any of those?
✌️Rvw
P.S. In a bit of a badass twist, Jason Richardson actually became a sports psychologist in his post-professional racing days.
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