Make your branding boring
In a way, a proper branding system should be really boring. Like a tool box so robust, that you're only left to decide which tool to use.
A thorough branding system (a plan, an identity, messaging and voice, standards, etc) should be so systematic that there are basically no big decisions to make. For the most part, everything is answered already.
The only thing left to decide is which tool to use and when to use it.
Are you making something an event? A simple social post? An ebook? An in-store promotion? Employee onboarding?
No need to stress about it. How your brand shows up is a no-brainer when you have the right branding system.
Do you labor over the endless possibilities of what you should wear to a job interview? Or do you just consider the wardrobe you own?
Do you fantasize and try to materialize shoes and clothing from your dreams so you can workout? Or do you just grab something from the closet?
My point is that you dress for the day from the wardrobe you have. And a proper brand system does that for your business.
✌️Rvw
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