A lot of brands talk about being different but very few actually act on it.

With so many virtuous brand purposes, the world should be a much better place, don't you think?

Despite what color might "mean," and maybe even if a color has perfect “meaning,” you don't want to be the red one when there is already one or more red options.

Are you a double yolk?

Salt Bae the shit out of your brand.

One of the most valuable things that BMX taught me is perspective. Not only to have it, but to change it.

A cheat code to decent design is to steal geometry from the typeface being used. Branding can be like solving a puzzle. And the pieces to the puzzle can usually be found in the type.

Using the UK Office to show how abstracting something about a business can create something unique and easily recognizable.

Branding tells the story. Your logo does not. When you see a logo that includes many visual tricks, you can bet it’s because they’re trying to say too much with the logo.

What’s a common problem with many small, blue-collar business logos? They're always so damn literal. Often at the expense of legibility.

Some longtime BMX friends of mine started a content creation agency. We put our heads together to create this sweet identity system.

Because the cannabis industry is so hot right now. It’s burning up…

Typography is like the skeleton of a good logo.

Here is a logo and icon set I made for Stay Active Oklahoma, an online resource packed full of videos to help families stay active and healthy while being stuck at home during the height of COVID.

You could say that the Design holy grail would be a unique cliché. Something distinctive that is easily understood by everyone.

Is there a word for when things are so naively “bad” that they become charming? Sorta like camp in films.

I don’t think a radical change was necessary. It rarely is. Update and modernize, sure. But why throw away a very distinctive and visual part of the brand’s legacy and heritage? BUILD ON IT!

A logo is for identification, not communication. It doesn't need to tell a story (your branding should do that). A logo is simply an empty vessel for customers to store their experiences with the company. To potential customers, your logo can set a first impression. To current customers, your logo stores a reputation.